Experts Reveal Why 'Hair Shocking' Is the Key to Reviving Lifeless Locks.
Experts Reveal Why 'Hair Shocking' Is the Key to Reviving Lifeless Locks. If you notice that your hair has suddenly become uninteresting, it may be attempting to tell you something. "Just like our bodies tell us when they need rest or hydration, our hair speaks to us too," explains Devin Graciano, hairstylist and head of product development at hair-care brand Goldie Locks. Why does it seem so unimpressive when it's supposed to convey excitement? It's time for a routine reset. According to New Jersey-based hairstylist Jennifer Korab, "some factors can cause your hair to feel dull/lifeless," including improper hair care techniques like high heat on a hot tool, a diet lacking in key nutrients, overexposure to sunlight or heat styling, over-processing your hair with harsh chemicals, environmental conditions like dry or cold air, and using too much product or the wrong products. Stylists advocate "shocking" your hair to get things back on trac